The most important element that is often spoken and discussed concerning social media, in general, is the importance of engagement to an account since they are the interactions that are done on your content, from viewing your content to sharing, liking, and following your profile, all these are considered as engagements and are fundamental in analyzing growth perspectives of an account. Twitter is no different, the engagements are necessary for anyone trying to grow their following and make it possible for their content to reach out to newer audiences.